Third-party endorsement from the media and important influencers plays a critical role in developing brand awareness, promoting thought leadership and creating demand in the marketplace.
If your brand is what people say about you when you’re not in the room, public relations is your chance to join important conversations. It’s about being heard and seen for the right reasons. It’s about cultivating awareness and curating esteem. It’s about making your message count. Through years of experience, in disparate industries and up against tremendous challenges and opportunities alike, MMG has purpose-built a strategic public relations agency model that goes beyond media impressions to the tangible impression you make.
Effective modern PR requires trusted reporter and influencer relationships, an eye for a story, a knack for amplification and a lot of persistence. Bring it all together and you have a dynamic strategy that stands up to the communications challenges of the moment. We call it a “content value exchange” — and it’s all about creating a streamlined effort that champions story ideas reporters and influencers will find interesting and extends the life and usefulness of every story.
At the outset of any relationship, MMG works to calendarize and prioritize our PR consulting efforts to create the greatest possible impact from the jump. It starts with the creation and extraction of content and story ideas to be packaged into various forms, including pitches and bylines. With the insights captured and packaged, we turn to promotion, tapping media and influencer contacts — on the national, local and trade level — to get the message out to all of the right audiences and outlets.
Our industry-focused approach means we have decades of experience developing relationships with key reporters and influencers in each of the industries we serve.
Today, influencers extend beyond just the media to a landscape that includes bloggers, associations, analysts, podcasts, outspoken consumers and social influencers. For each of our clients, we map out all of the influencers we communicate to and through to achieve your business objectives.
There are two faces of pitching: a proactive effort that goes toward making or creating news, and a reactive effort that positions a brand as the go-to source for topics that will best achieve your business objectives.
Proactive: We work with you to establish your subject matter experts as go-to sources for the media whenever they’re working on stories that are relevant to your business objectives. We proactively ideate timely and relevant stories that will generate the most media traction and attention. In this process, we identify stories that hit your target markets regularly and use data research to make informed pitches and outreach. Additionally, we keep you apprised of upcoming media opportunities to ensure your spokespeople and subject matter experts are being offered as a source on relevant topics.
Reactive: We continuously monitor for news, media inquiries and other opportunities to reach out to the media, offering commentary that further solidifies your brand’s position as a thought leader.
With the emergence of industry tools, data and technology, we can measure and attribute the business ROI from all sides to better understand what strikes a chord. Our measurement approach includes:
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