MEDIA TRAINING

The key to all our services is understanding the core principles of your brand and your unique value proposition, and being able to communicate it clearly to the public.

The more you understand what drives your company and gives it value, the stronger your story will be. The purpose of PR is to find that unique angle that can elevate your company over others by successfully communicating its value and telling your story authentically rather than direct selling.

In our media training courses, we teach you how to tell your story and communicate your values even within difficult media interactions. The most important question you need to focus on answering is why people should care about your brand and the service or product you offer, as well as the values you represent.

At MMG we operate with the idea that each startup is different and has different drives and values, needs and goals.

These values constitute the most significant part of your greater marketing and strategic communications. During our PR training, we will assist you in formulating your brand identity, and identifying the distinct competencies that make you stand out from your competitors.

These key messages change over time to reflect the important events and changes within your industry. Our media training course will help you continually evolve your messages so your core values are always communicated to the media

A message is only as strong as the manner in which it’s delivered, especially when it comes to the media.

Media training ensures that you are able to deliver your message and accurately portray the image that is most conducive to your brand identity.

In this public relations course, our media training consultants will not only teach you how to develop strong messaging, but will also instruct you on how to deliver these messages successfully.

Learning all the details to communicate with the media will polish your skills in pitching your stories, thus increasing your chances of having your content spread at the right place for the right audience to see.

Our media relations training begins like all of our services: getting to know you. Our training is designed to be as dynamic as possible, and the first step of the training consists of identifying your unique and personal needs, not only for our sake, but yours as well. Knowing exactly where you stand and what you need will pave the way for the next steps in your process. This means you will be more aware of what you need to do exactly in order to have successful communication with the media.

Key to all our services is understanding the core principles of your brand and your unique value proposition. The more you understand what drives your company, what gives it value, and why people should care about it, the stronger your story will be.

Part of our media training is gaining insight into your desired brand image and helping you relay these messages in your media interactions. The purpose of PR is to find that unique angle that can elevate your company over its competitors by communicating its unique value structure and telling stories rather than direct selling.

Once we understand the core values of your brand we will help you develop the key messages that you will seek to deliver in your media interactions. These key messages should address the core of what you want your target audience to hear. They should be a couple of sentences that can be both delivered and understood with ease.

Clear, to the point, informative, and engaging messages are what media representatives usually look for, which is why these features will help you score successful relationships with media outlets and journalists.

The goal of our public relations training courses is to prepare you for a variety of interactions with the press and the media. It is highly likely at some point an interviewer will ask an uncomfortable question that you either will not want or will not know how to answer. Our PR training ensures that you will be prepared for these scenarios, ensuring that even hard interviews avoid disaster.

The last step of this public relations training program is by no means any less important than the others, and this is to practice! We will help you prepare with mock Q&A scenarios, preparing you for all possibilities and any difficult question you may face.

By focusing on these challenging situations, you will get more comfortable with answering questions and bridging the conversation back in the direction you prefer so you can always communicate with the media in a way that aligns with your brand image and key messages.

We make sure you know exactly what your values are, so when you think about an answer, you should always consider the values first, and how these values can be spread with the actions or words you intend to spread.